indie.biz

The course

What is Business?

A 10-class crash course on the fundamentals—without the MBA price tag.

10 lessons · ~3 hours · self-paced3 / 10 unlocked
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Section 00 · Orientation

Set the table

Frame your relationship to business before we dig in.

0.0

Introduction

An intro to the course and why we've created it.

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0.1

What is business to you?

Exploring your relationship with business and setting goals for changing it.

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Section 01 · The Big Picture

Look down from space

How business is sized, sliced, and structured across the whole landscape.

1.1

Sizes and Shapes

A look at businesses by their size.

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1.2

Industries and Sectors

A look at business by what they do.

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1.3

Legal Structures

A look at businesses by their legal status.

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Section 02 · How Businesses Work

The mechanical core

Models, marketing, value creation, and the measure of profit. The longest section—and the one that reorganizes how you think.

2.1

Business Model Basics

An overview of the Business Model Canvas.

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2.2

Creating a Customer

An introduction to marketing.

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2.3

The Meaning of Value

A look at the core function of business—value creation.

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2.4

The Measure of Profit

The basics of finance and profit.

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Section 03 · The Purpose of Business

Why is business?

The bigger question, asked at the end. A new view of these tools opens doors you couldn't see before.

3.1

Why is Business?

A new understanding of what business is for.

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