title: Introduction section: Orientation marker: "0.0"
Welcome. This is the first lesson of What is Business? — a short course in the fundamentals every indie needs.
Before we dive in, a quick note on what to expect. Each lesson is a concise video plus a short reading and a practical assignment. The whole course runs about three hours of video and roughly a day's worth of light homework. You can move at whatever pace works for you.
The course is structured in four sections. Orientation is where we frame the conversation — the lesson you're reading right now, and the next one, What is business to you?, are about getting clear on your own relationship to business before we start naming parts.
Then The Big Picture zooms way out — sizes, shapes, industries, sectors, legal structures. How Businesses Work is the longest section and the one most people find life-changing: business models, marketing, value, profit. The Purpose of Business wraps with the bigger question of why business exists at all.
Lesson placeholder body — replace with the real reading copy when ready. The chrome, paywall logic, and progress tracking are all live; only the prose for this lesson is provisional.
Assignment
Before the next lesson, jot down (in any format you like — notebook, voice memo, sticky note) one sentence answering: what does the word "business" make you feel? Don't overthink it. We'll come back to it.